


Event sponsorship inclusivity: Including tiers at different price points allows both large and small businesses to participate.It also makes your sponsorship packages more attractive. They’ll feel like they are ahead of their competition. A feeling of exclusivity: Limiting the number of available sponsorship packages gives donors a sense of exclusivity.You aren’t reliant on ticket sales for funding, which can leave you guessing until the day of the event. A clear path to RO: Offering a specific number of sponsorship packages at set prices lets you know the amount of revenue coming in to support the event.Some of the benefits that event planners receive by offering different sponsorship tiers include: It’s also a simple concept to understand: at a gold tier level the sponsor would expect certain benefits, but they know they’ll get fewer benefits at the silver level, and so on. The different options and price points help them decide whether or not it’s something their corporation is interested in. Potential sponsors are familiar with tiered sponsorship. Pros & cons of offering different event sponsorship tiers

Along with displaying brand logos, adding push notifications and video rooms for demos and networking are a few ways you can communicate the package’s value to the sponsor. Virtual and hybrid events expand how event creators can add value to sponsorships. Virtual events can also display the sponsors’ logos at specific points. For example, one bracket of sponsorship might involve the use of branded cups or hanging banners. The benefits coincide with the particular sponsorship level. What are sponsorship levels?Įvent sponsorship levels give your potential donors options to choose from. By giving potential sponsors choices, you increase your chances of securing their support. Some sponsors may be able to participate at the highest level, while others may want to contribute in different ways like food, tech, or furnishings.

Event creators typically create multiple event sponsorship levels to fit various sponsor needs.
